Variable Data Printing (Talk-to-One Printing)
Do you have a database with information about your target audience? If so, we can help you leverage it to communicate to them in a way you have never done before!
Using variable data printing (VDP) you can send personalized unique messages to each recipient and capture their attention! And once you have their attention, they are more likely to respond.
Variable data printing can use a mixture of personalized text and images to create relevant and unique messages. In addition, we can link personalized URL’s to a direct mail program, creating an interactive experience.
EXAMPLE: Imagine trying to communicate your message to a diverse age group audience. The 18-24 year old demographic range are interested in totally different aspects of your message than the 55-65 year range group. Plus you know that the two genders (independent of age) react differently to your product, so you have to tailor your message by age and gender… now with Variable Data Printing you can create direct mail that has images of age-relevant people using your product or service, and depending upon the gender of the recipient the main character shown would be either male or female and the “call-to-action” and text will be relevant to them and can address them personally by their first name.
You have now created a direct mail piece that is content-relevant to each recipient and therefore more interesting, creating higher response rates, conversion rates and actions.
Use Variable Data Printing on your next direct mail campaign to increase your response rates and grow your business!